Mainly used in decorative stickers, information, identification, security, storage and transportation and other industries. Label application and use of more industries are: cosmetic, cosmetics, electronic appliances, medicine, daily necessities,foodandbeverages,supermarketsandlogistics, industrial-related products, security, environmental protection and other related products. According to the latest information introduced self-adhesive label market development stages, in 2005 global sales of $ 62 billion tag, 30-year annual rate of 5% to 7% of selfadhesivelabelproduction reached 33 billion square meters, of which Europe has more than 100 million square meters per capita consumption is 15 square meters. 5% annual growth in the United States, Japan's annual growth of 3% to 5%, China, Latin America, Eastern Europe's fastest growing, 15% to 20%. Self-adhesive label industry in Europe has entered a period of steady growth, self-adhesive label materials and the rapid growth of thin-film category. In the case of consumer-centric, packaging requirements are high, one is designed to adapt to the requirements of the brand, on the one hand is to adapt to the requirements of labeling and the actual use. In North America and Europe, self-adhesive label market share has accounted for the entire label about 50%, wet glue labels a declining trend, the proportion of thin-film self-adhesive label materials increase, which is widely used labeling machine and flexographic the rapid development of influential label printing. In addition, a special label tags, labels and shrink-mold label film growth rate in excess of 5%, shrink film labels in North America grew 14%, a self-adhesive label industry, a new market, coupled with self-adhesive class of self-adhesive label materials to promote the film, gave a higher printing equipment requirements, because the film is bad class label dwell. Printing process is more complex, reduce waste production and improve productivity, product label printing more attractive for high speed labeling, but also cost the same, which requires the design developed more efficient labeling machines, and investment for such business label printing machine, a combination of effective, self-adhesive label to the face of the growing market demand. Some new markets being developed, such as start-ups in the domestic market transparent beer mark. From the new international label printing technology and development trend, the following main characteristics: non-label paper and film class label of the fastest growing web printing; digital design and imaging technology used widely; multi-purpose,technologynewvarietiesofhighmarketdemandlabel;radiofrequencyidentificationtags(RadioFrequencyIdentification, also known as RFID tags) to develop faster. Commenting on the new technology trends, to an RFID radio frequency smart labels, and card Dunlop after the United States, companies such as Texas Carp cooperation and development, and finally to achieve in the flexo and package printing the antenna line production, the current has been fully commercialized in North America, over 10 lines in normal operation, withaconductiveinkprinting method and on-line package, not only reduces the cost of RFID smart labels, but also with the efficient and mass production basis, to meet the future the huge demand for logistics, but also to label this new technology offers unprecedented printing industry, opportunities for development. According to the card Dunlop label company experts predict that by 2015 the world's estimated 1 trillion per year will need to blockradiofrequency standard, of which 99% of the label form. It is understood that the world's largest retailer - Wal-Mart recently asked top 100 suppliers in 2006, all transported to the main distribution plant products must be equipped with RFID tagging; Similarly, requiring all shipped tovariousdistribution points of products to be used for RFID (radio frequency identification). Germany's Metro Group started a large scaleexpansion of RFID trial - "the future of the supermarket." Many large application developers such as Sun, SAP, Oracie, IBM, Microsoft and other companies have seen the RFID (radio frequency identification) technology opportunities, have integrated their products in RFID technology to meet the huge demand for the future of this area. This initiative has been the economic profession that is "RFID" goods bar code instead of a clear signal. In addition, RFID also has the characteristics of difficult to counterfeit, more likely to be generalizable. RFID not only brought the convenience of life and work, it means a safer, more effective, and timely data collection methods, a leap-forward development of the era. The living environment of mankind as a whole will also undergo fundamental change, RFID applications inclusive, will be the world's most popular stars in recent years, industry. The study tour in Europe, label printing companies also learned that some well-known international brands of beer (such as Jiashi Bo, inside the root, etc.), and now they are required to provide a transparent label (printed plastic film), because it attracts more customers power andmoreacceptable to consumers. On the medicine bottle labels require the use of multi-layer, to the instructions printed on medication labels in multi-layer, you can see a kick to label instructions for use, convenient and easy to lose. Very easy to use, cosmetics, detergentsandotherrequirementsaregenerally in-mold labels. The domestic market situation and the new label printing label printing needs of our country began in thelate1970s,majorequipment, technology, processes and materials are from Japan, the United States and Taiwan. Currently there are three basiclabelprintingprinting:letterpress printing, flexo, offset. China is currently still dominated letterpress, flexo, followed by a small amount of used offset printing, flexo future trends will dominate. With the development of market economy, especially industry, packaging industry and the need for security surge, domestic label market in recent years to maintain the momentum of sustained high growth, average annual growth rate were maintained at 15% to 20%, which is the other packaging and printing industry can not be compared. Label printing has been well established, in China more than 4,000 label printing enterprises engaged in, the annual output of 10 million square meters. The rapid development oflabelprinting, label printing industry a strong impetus to the formation and development chain. Label printing industry chain both in the label printingbusiness, includingequipmentmanufacturing, labeling materials, production and related businesses, such as ink, plate-making companies. This is for the label printing industry has laid a solid material foundation.
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